2023 Impact Report

Planting Seeds Rooted In Access

Cultivating connections that address food insecurity, education and access through accessible web design.

Our Mission

Websites that bring people together.

Our Values

  • Embrace differences
  • Lead with love
  • Create with curiosity
  • Invest in the greater good

Our Social Impact

As a queer woman-owned Certified B Corporation, we intentionally create positive economic, environmental, and social impacts for our community. Being a B Corp means our business implements practices and promotes policies that benefit people and the planet. We hire local talent, volunteer company time for community service, and donate at least 5% of yearly profits to one or more North Carolina-based 501(c)3 nonprofits.

#5: Gender Equality #10: Reduced Inequalities #17: Partnerships For The Goals We use the impact framework provided by the UN Sustainable Development Goals.

Letter from our CEO

Dear friends,

As we reflect on the past year, we are filled with pride to share Unity Web Agency’s impact on nourishing communities through accessible web design, volunteer efforts, and a positive workplace culture. Our dedication to inclusivity and sustainability extends beyond our client projects to benefit the broader community, and we are thrilled to highlight our meaningful contributions.

But we aren’t doing this work alone. We are grateful for our partnerships with remarkable companies like Bark Media, who share our vision and commitment to tangible change. Through local organizations like Habitat for Humanity of Orange County, Helping Education, and EarthShare NC, we’ve had the privilege of volunteering and donating to projects that foster community engagement, environmental stewardship, and advance equity.

As we look to the future, I am filled with excitement for the journey ahead. I am confident that the impact of our work, both professionally and personally, will continue to grow in significance for years to come.

I extend our deepest gratitude for your unwavering support. Your partnership means the world to us. Let’s continue to “be the change we wish to see.”

In heartfelt gratitude,

Alisa Herr

Annual Highlights

Growing Impact: Expanding Services and Noteworthy Website Projects

Introducing new services

This year, we introduced two new services, Accessibility and SEO Audits to enhance our clients’ digital presence. Our Accessibility Audits identify and address barriers to ensure websites are inclusive and usable by everyone, while our SEO Audits optimize websites to improve search engine rankings and drive organic traffic. These services reflect our commitment to creating high-performing, accessible websites that connect diverse audiences.

Exciting new website launches

We proudly launched several impactful websites, including the Parsons Disabled Fashion Student Program, which supports fashion by and for people with disabilities. Another highlight was the Innovate Carolina Junction at UNC, a central hub connecting researchers, entrepreneurs, and the community in Chapel Hill’s downtown district. Additionally, we launched our own new website, achieving a perfect 100 accessibility score, showcasing our dedication to accessibility and excellence in web design.

By The Numbers

89
Volunteer Hours
$1k
Donated to NC Nonprofits
28
Website Projects Completed
114.6
B Impact Score

“We’ve been with Unity Web Agency for years now. Not only do we love their high-quality work and responsiveness to client needs (like implementing a support portal!), but we also value partnering with Unity because they share our values and commitment to equitable business and workplace practices that support clients, the community, and employees and their families.”

— The team at NC Early Childhood Foundation

Impact on Community

One of our proudest moments was our volunteer work with Habitat for Humanity of Orange County, one of our staple volunteer initiatives. We joined hands in building a home tailored to meet the needs of a child with disabilities, fostering an environment where everyone feels cared for and included. Every time our team partners with Habitat for Humanity, we know we’re doing work that makes a difference at one of the most basic levels — adequate shelter.

We view accessibility beyond the scope of accessible websites. In 2023, we had the pleasure of supporting our client Helping Education in its mission to improve educational equity. We spent one of our volunteer days at Helping Education’s Raleigh location assembling binders of reading lessons for tutors and children. In doing so, we proudly helped to advance student learning within our local community.

Impact on Environment

Our corporate partnership with EarthShare NC signifies our dedication to environmental stewardship. Through this collaboration, we’ve contributed to initiatives aimed at preserving our planet for future generations.

Impact on People

“At the end of the day, the leaders of a business must look out for the wellbeing of the organization as a whole. In my opinion, as a leader in a B Corp, I don’t see it as just ‘What does the company need?’ To me, it’s a ‘we’ thing. How do we succeed? There’s a certain care-taking aspect. I feel the responsibility of making sure Unity succeeds because each one of our team members is depending on us to succeed. It’s like a ship: Each of us is doing various things to ensure the ship sails and weathers the storms that come. We're on this ship together, and the decisions we’re making for ourselves individually and for the team as a whole impacts the ship. That holistic perspective is very important. Yes, it’s about the business, but it’s also about taking care of the team members. We have a more heart-centered aspect to our culture.”
-Angela Liu

Our Partnerships

We’re delighted to spotlight Bark Media, one of our valued partners. Together, we’ve embarked on multiple projects that amplify voices and drive positive change within our communities.

Founded in 2017, Bark Media has a team of seasoned journalists and marketers who are deeply passionate about amplifying the stories of impact-driven organizations. Their marketing and storytelling expertise ensures innovative solutions to the world’s challenges reach and resonate with the people who can strengthen and support their client’s mission.

Our partnership with Bark Media continues to serve as a cornerstone in our efforts to sow the seeds of progress that foster a brighter future for all.

Goals

What The Future Holds

As we look ahead, we’re excited to share our goals for 2024:

  • Implement New CRM Tool: We are enhancing our sales and client management processes with a new CRM tool to better serve our clients and streamline operations.
  • Establish Profit Sharing Plan: We will continue to foster a culture of shared success by implementing a profit sharing plan that rewards our dedicated team members for their hard work.
  • Increase Efficiency of Projects: Striving for continuous improvement, we aim to increase the efficiency of our projects while maintaining our commitment to quality, making them leaner and more impactful.